Case Study

Naturest Rozy

Essential Blocks Advanced Heading

Redefining the Language of Tea Packaging

In Vietnam’s growing tea market, Naturest Rozy stands for purity, balance, and authenticity.
 The redesign of the black tea and matcha packaging line was guided by a single idea: to make everyday tea feel refined without losing its natural charm.

Dao created two distinct yet harmonious boxes β€” one for Black Tea, warm and grounded; the other for Matcha, fresh and vibrant.
 Each design carries its own personality while remaining part of one cohesive visual system. Dao’s concept embraces clarity: bold typography, bright natural imagery, and a structure that highlights both craft and freshness.

Naturest Rozy Black Tea packaging design β€” warm yellow box with bold typography, natural imagery, and a refined Vietnamese tea brand identity created by Silver Lotus.
Naturest Rozy Matcha De Aroma packaging design β€” green and white box symbolizing freshness and purity, designed by Silver Lotus with clear modern branding.

Every detail was considered β€” the texture of the paper, the matte finish, the interplay of color and light β€” turning each box into a tactile experience that reflects the character of the tea itself: earthy, aromatic, and uplifting.


Naturest Rozy Black Tea packaging dieline β€” flat layout showing detailed print design with warm yellow and green colors, cup of tea imagery, and typography by Silver Lotus.
Naturest Rozy Matcha De Aroma packaging dieline β€” green and white flat box design with matcha leaves, modern typography, and clean layout crafted by Silver Lotus.