{"id":1035,"date":"2026-05-05T08:39:38","date_gmt":"2026-05-05T08:39:38","guid":{"rendered":"https:\/\/silverlotus.eu\/?post_type=portfolio&p=1035"},"modified":"2026-06-25T16:02:15","modified_gmt":"2026-06-25T16:02:15","slug":"norsa-pharma-first-engagement-concept-study","status":"publish","type":"portfolio","link":"https:\/\/silverlotus.eu\/nl\/portfolio\/norsa-pharma-first-engagement-concept-study\/","title":{"rendered":"Norsa Pharma \u2014 Conceptstudie voor een eerste samenwerking"},"content":{"rendered":"

Norsa Pharma, een professioneel farmaceutisch bedrijf gevestigd in Krakau, was een van onze eerste serieuze klantcontacten in Polen.<\/p>\n\n\n\n

Dit was geen opdrachtproject en ook geen betaald project. De hier getoonde visuals zijn gemaakt als een eerste conceptstudie om te laten zien hoe wij een nieuwe klant benaderen: hoe we een brandbook lezen, de marktcontext begrijpen en beide vertalen naar praktische communicatie voor social media.<\/p>\n\n\n\n

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De klant leverde een brandbook van hoge kwaliteit aan. Onze taak was om deze richtlijnen binnen korte tijd te vertalen naar meerdere visuals voor een Facebook-campagne. We werkten bewust in snelle iteraties, omdat een vroege samenwerking vooral draait om kalibratie: controleren of we het merk, de visuele richting en de boodschap goed begrijpen.<\/p>\n\n\n\n

Voor farmaceutische communicatie hebben we ook drie veelvoorkomende benaderingen overwogen: een helder informatief ontwerp, vereenvoudigde visuele uitleg en mensgerichte storytelling. Voor de eerste iteratie kozen we voor de veiligste richting: strakke, gestructureerde en merkconsequente visuals die aansluiten bij de Scandinavische identiteit van Norsa Pharma.<\/p>\n\n\n\n

\"De grootste uitdaging in de farmacie is dat het product zelden uit zichzelf het verhaal vertelt. Een verpakking, flacon of capsule heeft een visuele context nodig \u2014 een die uitleg geeft, geruststelt en vertrouwen opbouwt.<\/p>\n\n\n\n

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Deze case toont onze favoriete werkwijze: starten met een sterke koers, snel testen, leren van de feedback van de klant en verbeteren door middel van iteratie.<\/p>\n\n\n\n

<\/p>","protected":false},"excerpt":{"rendered":"

Een eerste conceptstudie die laat zien hoe we een brandbook via snelle iteratie vertalen naar praktische socialmediavisuals voor de farmaceutische sector.<\/p>","protected":false},"author":4,"featured_media":1036,"template":"","categories":[9],"class_list":["post-1035","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","category-social-media-campaigns"],"yoast_head":"\nNorsa Pharma \u2014 First Engagement Concept Study - Silver Lotus<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/silverlotus.eu\/nl\/portfolio\/norsa-pharma-first-engagement-concept-study\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Norsa Pharma \u2014 First Engagement Concept Study - Silver Lotus\" \/>\n<meta property=\"og:description\" content=\"A first engagement concept study showing how we translate a brand book into practical pharma social media visuals through fast iteration.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/silverlotus.eu\/nl\/portfolio\/norsa-pharma-first-engagement-concept-study\/\" \/>\n<meta property=\"og:site_name\" content=\"Silver Lotus\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-25T16:02:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/silverlotus.eu\/wp-content\/uploads\/2026\/05\/Image-5-Sredni.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"640\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/silverlotus.eu\\\/portfolio\\\/norsa-pharma-first-engagement-concept-study\\\/\",\"url\":\"https:\\\/\\\/silverlotus.eu\\\/portfolio\\\/norsa-pharma-first-engagement-concept-study\\\/\",\"name\":\"Norsa Pharma \u2014 First Engagement Concept Study - 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